Keywords are vital to SEO – Search Engine Optimization – efforts to achieve better search engine rankings and more relevant visitors to your site. Writing keyword rich articles can be balanced with writing reader friendly text.
SEO and keywords are a method of making your articles – blog, web site, e-zine – show up higher on Internet search engines such as Google, Bing, and Yahoo. If you want more traffic – more visitors – to your sites, this article is well worth reading.
By following some of the techniques below, you can create titles that make sense, get the reader’s attention, and accurately describe the content of your article.
But many article authors make the common mistake of writing the article and then trying to figure out how to apply keywords and phrases.
While this backtracking approach sometimes works, most of the time it does not. Creating your article and title and then working on keyword phrases in your headline results in unnatural titles that don’t make sense.
Here is a major tip to improve your efforts:
Do the opposite! Try writing an article and headline with your keywords as a starting point rather than forcing the keywords into a completed article. Using the keyword phrase, brainstorm some natural titles that make sense when including that phrase. Continue by writing an article that follows through on the title’s premise.
Here are some examples of keyword rich titles (listing the keyphrase first, then the titles):
*Exercises for Weight Loss*
10 Exercises for Losing Weight and Keeping it Off
Simple Exercises for Weight Loss Results
*Notable Marathon Records*
Notable Marathons Records from Greece to China
Runner’s High: Notable Records in Marathon Runs
The above titles make sense, are easily understandable for a person, grab an interested reader’s attention, and are keyword rich. This is the idea behind writing keyword based titles!
Note too, that each of the phrases is a long tail keyword phrase (3-5 words long). When doing keyword research, you will find a list of long tail keyphrases and a list of 2 word keyword phrases. The long tail phrases are used for producing article titles and topics. The shorter main phrases are used in the resource boxes
What about placement of keywords in titles?
Noting the above sample titles, some have the targeted phrase at the beginning. If it sounds natural, try to include the keyphrase at the beginning of the title. If the title doesn’t look right, don’t worry about it.
The point is not to the same method every time; the goal is quality titles that attract readers, summarize the article, and incorporate keyphrases in a natural way. Developing a great title with keyword phrases in the middle or at the end is fine. Better to focus on titles that are interesting and appealing to the target readers.
After researching long tail keywords and generating a few titles for each, pick a title and write an article that delivers on what the title promises. The result is a solid article headed by a natural looking and sounding title. These are articles and titles that readers, publishers, and search engines will love.
by Dion D. Shaw
Dion Shaw is the founder and owner of Hompreneurs