Six Ways to Track Your Competitors Online

Executives love to read and quote the ancient Chinese military strategist, Sun Tzu, who famously noted in his treatise The Art of War that “if you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle”. Sun Tzu was talking about hand-to-hand combat on the battlefield, of course. But in the business world, he has become perhaps the poster child of competitive intelligence gathering.

The Truth About Working From Home

March 29, 2011 – Legitimate employers will never require you to pay anything to work from home for them. If someone claims they want to “hire” you to work from home, but then they ask for an upfront fee of any sort, don’t do it! There are instances where independent contractors may be required to invest some money in their own education or work materials before qualifying to receive work from a particular company, but no legitimate employee will ever be asked by an employer to pay to work for them.

Legitimate Ways for Homepreneurs to Make Money

March 28, 2011 – Despite difficult times, stay at home parents, the retired, and unemployed are finding ways to make extra money from home. These homepreneurs do not involve mid-level-marketing or direct selling, but are full and part-time jobs based from home. Many positions are found on the Internet most allow a flexible schedule and create work-home balance.

Trying to Be “The Next Big Thing” Will Usually End in Failure

March 24, 2011 – Businesses succeed when they produce something special, something different than what can already be found out there. Google succeeded because they were able to offer great internet searching for free, and their secret was tying targeted advertising to those search results. If you’re in the search business and you’re striving to be “the next Google” by figuring out new ways to bundle search results and ads, you’re wasting your time.