Not Blogging? You’re in the Minority

May 16, 2011

May 16, 2011

Homepreneurs has covered the importance of social media and why a poorly designed website can actually help your competition!  We’ve discussed blogging as a branding tool and as a credibility builder for your product and/or service.  Finally, Homepreneurs provided an article on starting your small business blog.

In this post, Lisa Barone reveals a remarkable statistic: 65% of small businesses are using blogs as a marketing tool.  Does your business use blogging in its marketing strategy?  If not, why not?  Nothing to say?  Ms. Barone provides a link at the bottom of her post with 100 blog topics to get started.

Blogging may seem a daily chore, but consider it as a low cost way of building a customer base and growing your business.  If a majority of small business find blogs useful, shouldn’t you check it out?

—————————————

Not Blogging? You’re in the Minority

By Lisa Barone

If you believed the reports that blogging was dead or that you didn’t need to find a place for it in your marketing strategy, well, think again. A newly released study from Hubspot shows just how wrong those reports were and why blogging absolutely belongs in your small business marketing plan.

Hubspot’s annual State of Inbound Marketing study was released recently and highlighted some growing trends when it comes to businesses, blogging and why the two may just go hand in hand. Impressively, Hubspot found that over the past two years, the percentage of respondents with a company blog has grown from 48 percent to 65 percent.

For those keeping score, that means if you’re not incorporating a blog into your marketing efforts, you can now consider yourself in the minority.

Go ahead; wrap your head around that.

Perhaps one reason for the increased adoption of blogs as a business tool is how cheaply they allow businesses to convert new customers. Fifty-five percent of companies who blog indicated this channel came at “below average cost,” citing more traditional advertising like trade shows, PPC, direct mail and telemarketing as all being more expensive. Even more important, 57 percent of those using company blogs say they’ve acquired a customer through a blog-generated lead, an increase of 11 percent since 2010. Yes, more than half of those blogging are seeing new leads from their efforts. If that’s not a reason to dedicate more time to blogging, I’m not sure what is.

And if you’re wondering how to get more leads via your blogging, well, it turns out you may want to start by increasing your number of posts. Hubspot’s survey showed a direct correlation between blog post frequency and new customers acquired.

According to the data, the percent of companies who acquired a customer through their blog breaks down this way:

  • 33 percent: Blog less than monthly
  • 49 percent: Blog monthly
  • 72 percent: Blog weekly
  • 76 percent: Blog 2-3 times a week
  • 78 percent: Blog daily
  • 89 percent: Blog multiple times a day

Yowza! If you’re surprised by the numbers, you really shouldn’t be. Blogging and small business marketing go hand in hand. As a small business owner, consistent blogging gives you an opportunity to build credibility with potential customers, to build up your authority, to create news around your brand, and to woo the search engines.

Not sure where to start or what to blog about? Here are 100 blog topics your small business can use today to build awareness, credibility and trust. Now get going. Your customers are waiting.

Source:  http://smallbiztrends.com/2011/05/not-blogging-you%E2%80%99re-the-minority.html


8 Steps To Becoming An Independent Consultant

May 10, 2011

Many IT professionals end up in a consulting career largely due to outsourcing, layoffs, and rapid changes in technology.
The same holds true for other industries such as banking, manufacturing, customer service, and many others. With rapidly depleting jobs available to domestic workers, the logical step is to move into the consulting sector.

In many cases, this transition is welcomed: Less direct oversight, lower stress, and possibly a better balance in work-home. Downsides exist of course: Obtaining and retaining clients, collecting monies owed from clients, and paperwork required of homepreneurs, solopreneurs or small business concerns.

Below are 8 steps (excepted from a blog by Kamala Puram) to help you transition:

1. Don’t disclose your rates until you understand the scope of the engagement

“I recently got a call from a client seeking help with an offshore outsourcing project. The client gave me a one-minute overview of her company’s needs and asked me to provide my billing rates. I told the client that I was interested in their project but was not ready to discuss rates until I had a better understanding of what she was looking for.”
The lesson is to learn first what the client needs before locking oneself into a rate. In this part of the sales and negotiation process, you are playing the sales role and must convince the client that they will receive good value for your charges.

2. Don’t overbid
“Don’t start with a bid for a prospective client’s work that’s too high because you could lose the opportunity, not to mention your credibility in the market. Start with a rate that you think is fair and competitive and stick with it. Clients respect that approach more than when a consultant starts high and comes down to meet their needs. I know I got turned off when I was a full-time IT executive procuring services from consultants whose rates seemed astronomical to me.”
Do homework on going market rates by asking other consultants, checking job boards such as Dice, CareerBuilder, Monster, and Elance. Be aware that rates will vary by region and speciality. Management consulting rates can go as high as a couple hundred dollars per hour for independents. Corporate consulting firms often charge considerably more due to high overheads.

3. Understand your clients’ expectations
“Ask a lot of open-ended questions early on when you’re just getting to know the prospective client and before you’ve even agreed to do business. I always ask the following questions:

What is your end goal? How will you know when you’ve achieved that goal?

The client’s answer to these questions will help you understand what needs to be done and how you are going to be measured and evaluated.”

It is also important to know about work completed thus far and whether any obstacles exist from achieving the end goal. These challenges may be exceed your skill set and require additional or other resources.
Finally, understand the deliverables. Knowing the end results will help the consultant focus efforts and scope of engagement. It is difficult, if not impossible to achieve the goal without knowing what is expected in advance. Don’t waste the client’s time and money by spinning your wheels and performing needless work. This is likely to result in termination of work and will not result in repeat work or recommendations to other potential clients.

4. Don’t take on a project you can’t handle
“If you doubt you possess the right skill set to do the job, don’t take the engagement no matter how desperate you may be for work.
Tell the client that the project is not right for you. It’s better to be honest with yourself and say no to a client than to take on a project that’s more than you can handle. Biting off more than you can chew will place an enormous amount of stress on you, and the risk of project failure will be high. You don’t want to take on a project that you won’t be able to complete successfully and that won’t result in a good recommendation from the client.”
No shame exists in indicating that a particular task or project is either outside of your skills or conflicts with other work. Recommending an individual or firm more suited for the task will win points with the client while maintaining your positive reputation in the industry.

5. Don’t expect a red carpet on your first day
“When you become a consultant, you have to say goodbye to executive trappings and hello to humility. You can’t have any expectations as to how you will be treated within the organisation: Some companies will give you a private workspace; others will give you a shared workspace. If you have to share an office or get stuck in a cubicle, don’t get hung up on it. Stay focused on what you need to accomplish – not on whether your workspace connotes status.”
To the client you are now just another resource – albeit a valued one – much like office equipment, wall decorations, and water coolers. Each has a certain function or inherent value, but none should expect preferential or unique treatment.

6. Don’t pull rank
“Consultants have to convince others to get work done since they lack the organizational power and authority that full-time, onsite managers can use to effect change and motivate people.
Pulling rank or acting like a know-it-all won’t help your cause. I’ve found that the most effective way for me to get employees to follow my lead – whether as a consultant or executive – is to involve them in decision making. Early on in the engagement, I typically hold a meeting with an open agenda during which I discuss the reasons why I was brought in and what I’m planning to do.”
Understand that though you may have been an executive at one time, as a consultant the client has no vested interest. You are no longer the one in charge, calling the shots, and responsible for employee discipline. Your role as a consultant is to complete – as effectively as possible – the signed contract, not to tell employees how they are being inefficient and unproductive.

7. Avoid practical ideas
“As a consultant, your clients consider you a managerial David Copperfield, pulling rabbits out of a hat just when they think they’ve exhausted all their options.
They expect nothing less than great magic from you – that is, game-changing recommendations that will allow them to improve customer service, increase revenue or cut costs. Don’t feel you have to come up with realistic suggestions. They’re paying you to think outside the box, so let your creativity run wild. Your role is to suggest the best option, and that’s not always the most realistic one.”

8. Brand yourself
“Talk is cheap in the consulting world. You have to start building a brand. You are the knowledge worker who has to sell your services and demonstrate how you can add value. You have to be perceived as an expert with a specific skill set that is not available in your client’s organization. Branding will help you create a unique identity that distinguishes you from the legions of other independent consultants.

You can build your brand by:

Writing articles in your area of expertise
Taking up speaking engagements, which will help you build your network and exposure
Writing a book to give you instant credibility
Creating and regularly maintaining a blog
Developing professional networks on the topics in which you specialize
Doing the best at every engagement (reputation is very important).

Don’t focus these efforts too much on making money. The purpose of these activities is to get you exposure. The money will then follow.”

Consulting is not a career for everyone. Multiple skills are required, discipline is key, a solid contact network is a must, and some luck must fall your way. If you are ready to accept this challenge, read and re-read the above list before making your final decision. Before you start at the first client, review this list one more time. Its advice will serve you well.

Edited by Dion D. Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Kamala Puram is the president of Chrysalis International, a management consulting company. She has over 25 years of IT management experience in various industries. Her company specializes in creating technology vision and strategy, IT organizational alignment, large global ERP system implementations and IT integration (mergers and acquisitions). Puram can be reached at kpuram@gmail.com.
Excerpted from http://www.computerworlduk.com/how-to/outsourcing/869/eight-steps-to-becoming-an-independent-consultant/?pn=4

Article Source:

http://www.computerworlduk.com/how-to/outsourcing/869/eight-steps-to-becoming-an-independent-consultant/?pn=4

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012


Blogs give strong boost to any website redesign

May 9, 2011

May 9, 2011 -

Communication with customers, vendors, and suppliers are key to running a successful business.  Much current communication takes place via the Internet: email, Internet and intranet, social media, and various web-based applications.  Homepreneurs has posted several times about blogging, social media, and the importance of a company presence on the Internet. In this post, Mark Evans writes about blogs and the value of integrating them with websites.

Mr. Evans’ suggestions are valid for all size companies, from the home-based business to Fortune 500 concerns.  Effective use of social media and the Internet can help make a small company seem large and reduce a large company to obscurity in the cyber-world.

—————————————–
Blogs give strong boost to any website redesign

Mark Evans

A lot of companies are looking to refresh and enhance their online presence as the Web becomes a more important tool for communication, marketing and sales.

There are a variety of ways to do a better job of attracting potential customers. This includes redesigning your Web site with a new look and feel – something many companies are starting to do after letting their existing designs collect dust over the past few years, when the economy was rolling along and there was no urgency to change.

Some of my clients are also overhauling their messaging to do a better job of telling people who they are and why potential clients should care about the company’s products and services. It involves creating compelling mission statements and value propositions, which is easier said than done.

Another option is search engine optimization, or SEO, in which a company attempts to make its website more search-engine friendly. There are lots of ways to do it. Some of them are legitimate (“white hat”) while some are underhanded (“black hat”) because they try to take advantage of holes in Google’s search armour.

There are also organic opportunities when it comes to SEO. Along with making sure your website is using the right keywords, an attractive vehicle is a corporate blog.

While writing a blog on a consistent basis can be a lot of work, there are plenty of benefits that make it worthwhile. They include:

1. Blogs can be a terrific way for a company, particularly a small business, to display its insight and knowledge about its industry. By demonstrating domain expertise, companies can show existing and potential customers their thoughts and experience, and provide valuable information. Blogs are also a great way to engage through the use of comments on your site, as well as those of other people and companies.

2. Blogs are Google friendly because the search engine loves fresh content. It makes it easier for a blog, and therefore a company’s website, to be indexed on a regular basis.

3. A key part of Google’s search algorithm is the number of links from other sites. The more links a website attracts from other sites and blogs, the more “authority” Google gives it, and the higher it will rank within search results.

For companies looking to take better advantage of the Web, this is what makes a blog so compelling. If a blog has interesting or compelling content, it can start to attract attention and, just as important, links from other websites. The more blog posts that attract in-bound links, the more “authority” your blog will build.

In many respects, a corporate blog is one of the more effective and organic ways to build a stronger online presence. Along with a better search-engine ranking, blogs can become “content engines” that generate ideas and materials for marketing, business development and sales collateral. When done well, the ROI on a corporate blog can be significant and provide a company with an exciting way to show its stuff online.

Mark Evans is a principal with ME Consulting, a content and social media strategic and tactical consultancy that creates and delivers ‘stories’ for companies looking to capture the attention of customers, bloggers, the media, business partners, employees and investors. Mark has worked with three start-ups – Blanketware, b5Media and PlanetEye – so he understands how they operate and what they need to do to be successful. He was a technology reporter for more than a decade with The Globe and Mail, Bloomberg News and the Financial Post. Mark is also one of the co-organizers of the mesh, meshUniversity and meshmarketing conferences.

Source: http://www.theglobeandmail.com/report-on-business/your-business/start/mark-evans/blogs-give-strong-boost-to-any-website-redesign/article1674223/


10 Jobs That Let You Work From Home

May 6, 2011

Homepreneurs:  Here are some more job listings that allow you to work from home!

—————————————-

Working from home is still work, but for many it can really soften the blow and break up the monotony of cubicle life.

By Treves Hokama

Many 9-5ers dream of working from home.  To set your own schedule, be your own boss, and occasionally go to work in your underwear.  For those bold enough to dream of an office without cubicles, here’s 10 great options for anyone in search of the perfect work from home job.


Graphic Designer
Time was that to work in graphic design you needed a lot of equipment, huge rooms and tables for layouts and, in many cases, a darkroom to develop your prints.  Technology has boiled it all down, essentially, into one or two ubiquitous pieces of software so that now the only thing standing between you and your own graphic design firm is your level of talent.


Construction
This is an oldie but a goodie.  Construction job sites these days are dominated by large companies with aggressive bids, but if you focus on a narrow niche market, you can run your own business and do quite well without stepping on the toes of the big guys.  My friend, for example, started a company that specialized in small cement trucks, so if you don’t need a whole truck full, no need to pay for a whole truck full, and business has been excellent for him.


Insurance Sales
Insurance, or many other types of sales for that matter, represents a great way to work from home and make potentially a lot of money.  It takes a very special skill set to be a successful salesman, but if you have what it takes, it can be a very lucrative career, and often your commissions with stack year-over-year giving you a substantial raise each year and a great incentive to continue improving your numbers.


Real Estate
While you’ll still spend a decent amount of time outside of the home (usually in other people’s homes) many real estate brokerages don’t require office hours.  This can be a great job for a self-starter with a decent rolodex and you can spend the time you would be in the office making business contacts in the community.


Childcare
Whether you start a daycare, or nanny for a family, childcare is a perennial need for nearly all dual-income families.  Even if you have children of your own, you may find it relatively easy to take on one or two more children in a nannying position and bring in a substantial amount of income, while planning the same activities you normally would for your own little ones.


Writer/Editor
This one has a soft spot in my heart as it’s what i do when i work from home.  Writing and editing is a skill that nearly every business needs, and even if it’s not posted as a work from home position, a litter negotiating may convince them all you really need is a laptop, an internet connection and some strong coffee.


Multi Level Marketing
There are good and bad examples of this category of businesses, so ask a trusted friend who’s had a good experience before diving in here.  There a plenty of good multi level marketing companies that, once you’ve established yourself, can generate quite a bit of residual income from those on the levels below you as well as the ongoing income from your recurring sales.


Event Planner
Since every event is different, there’s no reason to have a specific place you need to be to plan them.  The hardest part will be getting up and running and establishing your reputation (consider working in partnership with an established company to get your feet wet and expand your rolodex) but once your off and running, this is a great home based business for anyone who loves a good party.


Business Coaching
Real world business coaching is much more than a motivational speaker with some audio books and a bleached smile, business coaching is a serious business that businesses will pay top dollar for.  The reason is that many successful business coaches will not only have great ideas on how to help structure the business and get them moving in the right direction, but they will often focus on helping cut the bottom line and get the company more profitable, often more than paying for their services with the savings they create.


Freelance…anything
If you’ve got a marketable skill and you’re a good self starter, don’t wait for someone to give you permission to work from home and run your own business.

Working from home is still work, but for many it can really soften the blow and break up the monotony of cubicle life.  Be sure to do your research before diving into any new business, and also take the time to talk to some of your friends who work from home and make sure it’ll be a good fit for you.

Source: http://www.homebusinessbug.com/10-jobs-that-let-you-work-from-home-10178/


Why Your Business Needs Social Media

May 2, 2011

May 2, 2011 -

Social media is the current big buzz for online communities and business since launching about 3 years ago.  Homepreneurs, small business and large can benefit from using tools provided by social media platforms.  Despite its omnipresent nature, much confusion and uncertainty exists over its nature, usefulness, and safety.  I will attempt to cover basic definitions and answer some questions with this post.

Social Media Defined

In order to understand social media, we must define the term and its application to business:

- Social refers to interaction and communication within human society, persons and organizations alike
- Media are tools used to transmit, store, and display information or data.  Social media implies the tools are electronic or digital and possibly mobile.

Wikipedia defines social media as “… media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” 1

Characteristics

Social media allows for conversation, networking, sharing, collaboration, gaming, and similar functions at rapid speeds.  Information from news to pictures to opinions are shared and transmitted via social media platforms and may allow anyone to comment or add to what is posted.

Social media is virtually instantaneous with very little technical knowledge or talent required.  Its ability to reach across the entire planet creates opportunities for groups to organize and plan anything from reunions to revolts (social media possibly contributed to recent Arab uprisings).

Tools or platforms that qualify as social media include: Blogs (e.g WordPress, Blogger, Blogspot), social networks (e.g. Facebook), micro-blogs (e.g. Twitter), Internet forums, wikis (collaborative website which can be directly edited by anyone with access), and other web tools that help share multimedia or news with others (e.g. YouTube, Digg, Fickr)

Business Application

This is a short list of commonly cited business applications that social media provides:

- Advertising: Advertising on social networks is growing at an astounding rate.  Most young consumers have a social media account.  Reaching these audiences is a must for business.
- Authority:  Creating a website, blog or contributing to a wiki can demonstrate expertise in an area and show off a business as the “go-to” source for all things related to a product or service.
- Branding: For many consumers, delivering a product isn’t enough.  They want to provide feedback (positive or negative) and see what others say about the product.  Creating a company blog and interacting with customers enhances image and also helps retain current customers while acquiring new ones.
- Collaboration: Social media helps business organize better than ever before.  Small and large business alike can benefit from working with international partners in virtual real-time. Companies can use wikis to build on ideas and share product pictures with platforms like Flickr.
- Networking:  Simple lunch meetings are passe – why not have virtual meals while video conferencing with Japan?  A personal blog can supplement a resume while interviews are conducted via Skype.

Social media has many applications for personal and business use, but the most important thing to remember is collaboration.  When utilizing social media for business, engage customers and be transparent; these are core features of social media and customers will expect both.  Social media allows even the smallest home business to appear much larger and compete with the major market companies.  Social media is a powerful platform for consumers and businesses and in this new era of online business, it must be embraced.

By Dion Shaw

Dion Shaw is the founder and owner of Homepreneurs.

Reference:
1) http://en.wikipedia.org/wiki/Social_media


Follow

Get every new post delivered to your Inbox.

Join 23,428 other followers

%d bloggers like this: