Creating a unique and polished logo shouldn’t be the province of only large companies with big marketing budgets or in-house creative teams. As the primary image that represents your company in the marketplace, a successful logo is the distillation of the very essence of what your company represents. It’s almost as important to your company’s identity as its name. But how do you get there? What are the key ingredients of a good logo and what identity creation tools are available to companies on a shoestring budget?
Social media has many applications for personal and business use, but the most important thing to remember is collaboration. When utilizing social media for business, engage customers and be transparent; these are core features of social media and customers will expect both. Social media is a powerful platform for consumers and businesses and in this new era of online business it must be embraced.
For some businesses, particularly small ones, a website can be intimidating because the owners may not be web savvy or understand the mechanics of building and maintaining a site. While there are lots of people and companies who develop websites, it can be challenge to decide on a particular supplier when you don’t have a lot of knowledge about what’s involved.
Promotional products are usually useful and unique things that most people would use anyway. If they have a corporate logo on them then more people see the logo.