Every business needs promotion, regardless of size. This is especially true for the home and small business ventures that don’t have large box stores or sell online. The big question: what are some effective yet cost-effective ways of marketing? In the article, 7 Ways to Promote Your Business Online for Free, Kim Bhasin brings out several suggestions that are fairly easy and FREE. Free does not mean cheap, ineffective or any less valuable.
Creating a unique and polished logo shouldn’t be the province of only large companies with big marketing budgets or in-house creative teams. As the primary image that represents your company in the marketplace, a successful logo is the distillation of the very essence of what your company represents. It’s almost as important to your company’s identity as its name. But how do you get there? What are the key ingredients of a good logo and what identity creation tools are available to companies on a shoestring budget?
Homepreneurs and small business owners don’t always need to start a business from scratch. Another option is possible: buy an existing business. This may require upfront money, but not necessarily. Seller financing is possible or paying for the business by working for the owner for a pre-determined period. This is sweat equity, basically.
Creating a website is very, very easy. You can use Wordpress.com, Jimdo.com, Intuit Web Site Creator or dozens of other website creation tools to create your site. However, creating a website and creating a website that cause browsers to buy (or take some other action) are two different things. It’s the difference between just watching a late night advertisement on cable TV and picking up the telephone and giving your credit card to buy the cheap product that you don’t need.
Forget applying to banks to get a loan for your business. Most of them stopped being in the “give a loan to a small company who has no collateral” business in 2007. This does not, however, mean that you are out of options to fund the growth of your company.