Here’s step two in Jeff’s “8 Keys to Success” series. You must stop ’em in their tracks. When it comes to creating a really memorable identity for your business, we highly recommend using one or more experts to help you achieve the most professional results.
You must connect to the marketplace. There are four basic parts to this process, which combines your experience,skills and personal interest into one written planning document describing your marketing strategy. You need to be able to describe:
1. Exactly what you will sell.
2. What problem you will solve or need met with what you want to sell.
Each year, I’m approached by hundreds of people who believe that they want to become their own bosses. They are honest, hard-working people. But, many are not really ready to do what it takes to plan and launch a successful new business.
Often when I meet with groups of my 50+ peers to talk about the next steps in their lives, they mention that they’d love to try running their own business…but they aren’t confident that they have a good grasp of a business idea that can make money.
You’ve asked for help with starting a home business, and I am pleased to respond… Over the past few months, I’ve received a number of requests from members of the Homepreneurs community on how to get advice and expert help in planning a new business, step by step. In keeping with Homepreneurs mission of sharing the most practical how-to tips and techniques with our readers, I approached an entrepreneurial friend in the Chicago area for his expert input.