What exactly is a brand or how is a brand defined? Simply, a brand is a combination of perception, association, and expectation to an audience. As a home business owner, your clients are the audience. In an equation: Brand = Expectation + Association + Perception to the relevant community.
A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.