What exactly is a brand or how is a brand defined? Simply, a brand is a combination of perception, association, and expectation to an audience. As a home business owner, your clients are the audience. In an equation: Brand = Expectation + Association + Perception to the relevant community.
A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.
Many IT professionals end up in a consulting career largely due to outsourcing, layoffs, and rapid changes in technology.
The same holds true for other industries such as banking, manufacturing, customer service, and many others. With rapidly depleting jobs available to domestic workers, the logical step is to move into the consulting sector.