Here’s step two in Jeff’s “8 Keys to Success” series. You must stop ’em in their tracks. When it comes to creating a really memorable identity for your business, we highly recommend using one or more experts to help you achieve the most professional results.
You must connect to the marketplace. There are four basic parts to this process, which combines your experience,skills and personal interest into one written planning document describing your marketing strategy. You need to be able to describe:
1. Exactly what you will sell.
2. What problem you will solve or need met with what you want to sell.