Social Media Manager
What It Is:
A professional who manages and executes an organization's or individual's communication strategy across various social media platforms, engaging with the public and building an online presence.
Outlook:
The outlook for social media managers is very positive with high demand expected. The government's Bureau of Labor Statistics foresees much higher growth than average for the future. Wages are also higher than average with a median salary of $56,000 (BLS.Gov).
Startup Cost:
- $0 (minimal): You can start with your existing computer, smartphone, and internet connection. Most social media platforms are free to use.
- Low (variable): Costs might include subscriptions to social media management tools (e.g., Hootsuite, Buffer, Sprout Social), graphic design software (e.g., Canva Pro), or stock photo subscriptions, typically ranging from $10-$500+ per month depending on features and scale.
- Networking/Training: Minor costs for online courses or industry events could also be considered.
Skills Needed:
- Platform Proficiency: In-depth familiarity with major social media platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube).
- Audience Understanding: Ability to research and understand target audiences, their interests, and current trends.
- Creativity & Communication: Strong skills in creating engaging content (text, visuals, video) and communicating effectively.
- Collaboration: Ability to work with clients, internal teams, and other stakeholders.
- Adaptability: Staying current with rapidly evolving social media trends, platform changes, and news across various topics.
- Analytics: Understanding how to interpret social media metrics and reports to optimize strategies.
How to Start:
- Gain Knowledge & Experience: Acquire education or practical experience in digital communication, marketing, or public relations. Training in journalism can also be very helpful.
- Seek Practical Experience: An internship is a common and beneficial way to gain hands-on experience.
- Master Communication Nuances: Learn to tailor communication styles for various audiences and platforms.
Build a Portfolio: Start managing social media for personal projects, a small business, or a non-profit to build a portfolio of your work
